Virtual Workshop - Business, Branding and Bias

Business, Branding and Bias

Warren Buffett observed, “[i]t takes 20 years to build a reputation and five minutes to ruin it.”  This course explores reputation and brand management for consumers and corporations.  We will provide practical insight on building brands and banishing bias. Participants will learn how to recognize bias in their own decision-making as well as bias in the advertisements they view.  The instructors collected real-world examples to discuss best practices to minimize bias.  Brand novices and seasoned communicators will benefit from the combined professional and scholarly approaches to business, branding and bias.

Instructors:

v  Dr. Aditi Grover, Assistant Professor of Practice, School of Marketing and International Business, Spears School of Business, OSU

v  Nicole Morgan, APR, Founder and CEO, Resolute PR and Adjunct Professor, School of Media & Strategic Communications, OSU

Date: Wednesday, August 4th and Wednesday, August 11th from 6:00 p.m. – 8:00 p.m.

Modality:  Virtual Seminar