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Strategic Communication: Entertainment Media

Make your mark in Tulsa's growing entertainment industry with a bachelor's degree in Strategic Communication: Entertainment Media option. Demand for professionals with industry-related education and experience continues to increase as museums and cultural attractions open and expand.

The Strategic Communication: Entertainment Media option is designed for students who desire a career in public relations, advertising, brand management or related strategic roles in the entertainment media industry.

OSU's Strategic Communication major blends an integrated curriculum to teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and how to write, record and publish effectively.You will receive hands-on experience in researching, writing, designing and publishing digital and print advertisements, communication plans and strategic campaigns. You will build a professional digital portfolio that showcases your talent and skills and helps you stand out when seeking career opportunities.

The Entertainment Media option builds on Strategic Communications major requirements with courses in Entertainment in the Media, Social Media, Fundamentals of Video and Studio Production, Field Production or Broadcast Documentary and Entertainment Media Campaigns.

This exclusive option makes the most of OSU-Tulsa's urban setting by providing students with networking opportunities, internships, guest speakers and industry tours in the Tulsa area.

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Degree Options Available at OSU-Tulsa

Degree program information linked from the OSU Academic Catalog.

Degree Requirements

  • 40 hours must be upper-division.
  • A 2.0 overall and 2.5 major GPA are required for graduation with a minimum grade of “C” in each course.
  • At least: 60 hours at a four-year institution; 30 hours completed at OSU; 15 of the final 30 and 50% of the upper-division hours in the major field completed at OSU. Limit of: one-half of major course requirements as transfer work; one-fourth of hours earned by correspondence; eight transfer correspondence hours.

Courses Include

*course availability varies by semester

  • Advertising Media and Markets
  • Entertainment in the Media
  • Fundamentals of Video and Studio Production
  • Graphic Design for Strategic Communication
  • Social Media

About OSU-Tulsa

As a metropolitan, urban-serving research university located in Tulsa's Greenwood District, OSU-Tulsa offers Oklahoma State University’s world-class programs in a downtown setting. OSU-Tulsa students graduate with the same OSU degree that students in Stillwater receive. OSU-Tulsa’s location adds to the value of that degree by giving our students access to the internship and volunteer opportunities, cultural attractions and social scene that come with an urban campus.

Since many of OSU-Tulsa's graduate students are working adults, our class schedules, course formats and amenities are tailored to their needs. We also offer the convenience of Tulsa-based student services including:

How Much Will it Cost?

OSU is one of the best values in the Big 12 and has lower tuition and fees than many Tulsa-area schools and online-only institutions.

OSU Tuition and Fees Estimator

Possible scholarship options for Strategic Communication: Entertainment Media majors include:

Contact the OSU-Tulsa Office of Scholarships and Financial Aid to learn more.

How Long will it Take?

Use this chart below to see how long it will take you to complete your bachelor’s degree at OSU-Tulsa if you transfer with 60 credit hours from your two-year institution. If you transfer with fewer than 60 credit hours, the number of semesters will increase accordingly.

Credit Hours/Semester Semesters (est.)
6 10
9 7
12 5
15 4

Career Paths

  • Press manager/publicist
  • Brand content management
  • Promotions director
  • Social media management
  • Social strategist
  • Vlogger/streamer/influencer
  • Agent/talent management
  • Multimedia advertising
  • Booking agent
  • Tour media management
  • Screenwriting

Some of these careers may require extra training or education.

Potential Employers

  • Local, State, Tribal and Federal Government
  • New Media Companies
  • K-12 School Districts
  • Colleges and Universities
  • Marketing Agencies
  • Historical Societies
  • Museums
  • Law Firms
  • Police Departments
  • Libraries
  • Arts and Cultural Organizations
  • Self-employed/Freelance Work
  • Non-profit organizations

Graduate Study

Many Strategic Communication majors continue their education by pursuing a master’s or doctoral degree or graduate certificate. Related graduate programs available at OSU-Tulsa or OSU in Stillwater include:

  • Educational Leadership Studies, master's
  • Business Administration, master's (MBA)
  • English, master's and doctoral
  • History, master's and doctoral
  • Mass Communications, master's
  • Political Science, master's
  • Public History, master's
  • Educational Leadership and Policy Studies, doctoral
  • School Administration, doctoral

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More Information

Contact OSU-Tulsa Prospective Student Services

North Hall 130
918-594-8355
tulsa.info@okstate.edu

If you have questions about the major, you can also contact Professor Rosemary Avance at rosemary.avance@okstate.edu.